> ## Documentation Index
> Fetch the complete documentation index at: https://docs.ansa.so/llms.txt
> Use this file to discover all available pages before exploring further.

# AI Personality Settings

> Customize your AI agent's communication style and tone with personality presets

# AI Personality Settings

The Personality feature allows you to customize how your AI agent communicates with your visitors. Choose from 12 carefully crafted personality types to match your brand voice and communication style.

## Accessing Personality Settings

1. Navigate to **Settings** in your dashboard
2. Click on **Personality** in the sidebar
3. Select a personality type for your agent
4. The system prompt is automatically configured based on your selection

<Note>
  Personality settings are configured **per agent**, allowing you to have different communication styles for different use cases.
</Note>

## Available Personality Types

### ⚡ Default

**Best for:** General-purpose conversations

Keeps responses concise and direct. Answers questions clearly in 1-3 sentences when possible. Friendly but efficient, focusing on what users need to know most without excessive detail.

***

### 🔥 Urgent & Action Oriented

**Best for:** Sales, limited-time offers, conversion-focused interactions

Creates a sense of urgency and scarcity. Highlights time-sensitive offers, limited availability, and competitive advantages. Uses strong calls-to-action with phrases like "limited time," "exclusive opportunity," and "act now."

***

### 🔧 Problem Solver

**Best for:** Customer support, troubleshooting, technical assistance

Leads with empathy for challenges and pain points. Asks probing questions to uncover specific problems and presents solutions as clear answers to their struggles. Shows understanding and expertise.

***

### 💼 Consultant

**Best for:** B2B sales, enterprise customers, strategic discussions

Positions the AI as a trusted advisor and industry expert. Provides valuable insights, asks qualifying questions, and offers strategic recommendations. Focuses on education and demonstrates deep industry understanding.

***

### 💰 Sales Expert

**Best for:** Lead generation, demo bookings, quote requests

Acts as a skilled sales professional. Focuses on understanding needs, highlighting benefits, and guiding toward action (booking demos, requesting quotes, signing up). Uses persuasive but non-pushy language.

***

### 😄 Playful / Funny

**Best for:** Consumer brands, casual products, entertainment

Responds with a playful and funny tone, incorporating light-hearted humor, puns, or witty remarks. Keeps things fun and entertaining while remaining helpful and relevant.

***

### ✨ Inspirational

**Best for:** Coaching, personal development, motivational content

Employs an inspirational tone that motivates and uplifts users. Uses positive, encouraging language that highlights potential, growth, and optimism. Focuses on possibilities and empowerment.

***

### 💬 Engaging

**Best for:** Community building, social interactions, user engagement

Uses conversational language, questions, and relatable anecdotes to make interactions dynamic and interactive. Makes conversations feel natural and two-way, encouraging curiosity.

***

### 📚 Informative

**Best for:** Education, documentation, knowledge sharing

Prioritizes accurate, detailed, and educational content. Explains concepts thoroughly, uses helpful examples, and organizes information logically to enhance understanding.

***

### 👔 Professional / Formal

**Best for:** Legal, financial, corporate communications

Adopts a professional and formal tone using polished, respectful language. Structures answers with clarity, precision, and etiquette. Avoids contractions, slang, or casual expressions.

***

### ⚪ Neutral

**Best for:** News, analytics, objective reporting

Maintains a neutral tone, presenting information objectively and factually without personal opinions or bias. Uses straightforward language and focuses solely on facts.

***

### ✏️ Custom

**Best for:** Unique brand voices, specific requirements

Define your own custom system prompt with complete control over the AI personality. When you select Custom, you can write your own instructions in the System Prompt field.

## How to Configure

1. **Select a Personality Type**\
   Click on any personality card to select it. The entire card is clickable for easy selection.

2. **System Prompt Auto-Population**\
   When you select a personality (except Custom), the system prompt field is automatically populated with optimized instructions.

3. **Custom Personality**\
   If you choose the Custom personality type, you can write your own system prompt instructions to create a unique AI personality that matches your specific needs.

4. **Save Changes**\
   Click the **Save Changes** button at the bottom to apply your personality settings.

## Best Practices

<Tip>
  **Match Your Brand:** Choose a personality that aligns with your brand voice and customer expectations.
</Tip>

* **Test Different Personalities:** Try different options to see which resonates best with your audience
* **Be Consistent:** Keep the same personality throughout the customer journey
* **Consider Your Industry:** Professional personalities work better for B2B, while playful works for consumer brands
* **Customize When Needed:** Use the Custom option for very specific brand voices

## Use Cases

### E-commerce Store

Consider **Playful/Funny** for casual products or **Sales Expert** for high-ticket items.

### SaaS Product

Use **Consultant** for enterprise customers or **Default** for self-service users.

### Support Portal

Choose **Problem Solver** to empathize with customer issues and provide solutions.

### Lead Generation

Select **Sales Expert** or **Urgent & Action Oriented** to drive conversions.

### Educational Content

Pick **Informative** to provide comprehensive, educational responses.

## FAQ

<AccordionGroup>
  <Accordion title="Can I change personality after my agent is live?">
    Yes! You can change your agent's personality at any time. The new personality will apply to all new conversations immediately.
  </Accordion>

  <Accordion title="Does personality affect the AI's knowledge?">
    No, personality only affects the communication style and tone. The AI's knowledge and capabilities remain the same regardless of the personality selected.
  </Accordion>

  <Accordion title="Can I have different personalities for different agents?">
    Yes! Each agent can have its own personality setting, allowing you to customize the experience for different use cases or customer segments.
  </Accordion>

  <Accordion title="What if none of the presets match my needs?">
    Use the **Custom** personality type to write your own system prompt with complete control over how the AI behaves and communicates.
  </Accordion>

  <Accordion title="How does personality interact with the system prompt?">
    When you select a non-custom personality, it automatically sets the system prompt. For custom personalities, you define the system prompt yourself. The system prompt is what actually instructs the AI on how to behave.
  </Accordion>
</AccordionGroup>

## Related Features

* **[System Prompts](/developer-guides/overview)** - Learn more about how system prompts work
* **[Knowledge Base](/agents/knowledge-base)** - Add custom knowledge to your agent
* **[Interface Settings](/user-guides/interface)** - Customize the chat widget appearance