Trigger templates are ready-to-use automation recipes that help you engage visitors at the right moment. Browse templates by category, install with one click, and customize for your needs.
Template Categories
Engagement Welcome visitors and start conversations
Conversion Convert browsers into buyers
E-commerce Product pages, carts, and checkout
Lead Generation Capture emails and book demos
Support Help visitors find answers
Feedback Collect reviews and NPS scores
Using Templates Install a Template
Go to Triggers → Browse Templates
Find a template that fits your use case
Click Use Template
Customize settings if needed
Click Create Trigger
Customize After Install Templates create regular triggers that you can fully edit:
Change timing and conditions
Modify messages
Connect different forms
Adjust page patterns
Engagement Templates Welcome Message Greet visitors after they’ve been on your site for a few seconds.
Setting Value Trigger Time on page: 5 seconds Action Open chat Message ”👋 Hi there! Welcome to our site. Is there anything I can help you find today?”
Best for: Homepages, landing pagesEngage visitors who scroll through most of your page.
Setting Value Trigger Scroll depth: 80% Action Show bubble Message ”Enjoying the content? Let me know if you have any questions!”
Best for: Blog posts, long-form contentConversion Templates Exit Intent Offer Catch leaving visitors with a special offer or assistance.
Setting Value Trigger Exit intent Action Show bubble Message ”Wait! Before you go, can I help you find what you’re looking for?”
Best for: Any page with high bounce ratePricing Page Assistance Offer help to visitors viewing your pricing page.
Setting Value Trigger Time on page: 30 seconds Page /pricing*Action Open chat Message ”I see you’re checking out our pricing. Do you have any questions about our plans?”
Best for: SaaS, subscription businessesE-commerce Templates Product Page Assistant Help visitors browsing product pages.
Setting Value Trigger Time on page: 45 seconds Page /products/*Action Open chat Message ”Hi! I noticed you’re looking at this product. Do you have any questions?”
Best for: Product detail pagesBack in Stock Notification Offer stock notifications for out-of-stock products.
Setting Value Trigger Custom event: product_view Condition inStock: falseAction Show form Form Back in Stock Form
Requires: Custom event when viewing out-of-stock products// Fire when viewing out-of-stock product window . ansa . trigger ( "product_view" , { inStock: false });
Cart Abandonment Recovery Engage visitors about to leave with items in cart.
Setting Value Trigger Exit intent Condition Cart has items Action Open chat Message ”I noticed you have items in your cart. Is there anything I can help with?”
Requires: Cart state event// Update cart state when items change window . ansa . trigger ( "cart_state" , { hasItems: true , itemCount: 3 });
Checkout Assistance Offer help during the checkout process.
Setting Value Trigger Page view Page /checkout*Action Show bubble Message ”Need help checking out? I’m here if you have questions about shipping or payment.”
Best for: Checkout pagesLead Generation Templates Blog Newsletter Signup Capture readers who engage with your blog content.
Setting Value Trigger Time on page: 60 seconds Page /blog/*Action Show form Form Newsletter Signup Form Message ”Enjoying this article? Subscribe to get more content like this!”
Best for: Blog posts, content marketingDemo Request Prompt Encourage demo requests on key pages.
Setting Value Trigger Time on page: 45 seconds Page /features*Action Show form Form Book Demo Form Message ”Would you like to see our product in action? Book a free demo!”
Best for: Features pages, product toursEncourage visitors to reach out on the contact page.
Setting Value Trigger Page view Page /contact*Action Show form Form Contact Form Message ”Looking to get in touch? Fill out this quick form!”
Best for: Contact pagesSupport Templates FAQ Assistance Offer additional help on FAQ pages.
Setting Value Trigger Time on page: 30 seconds Page /faq*Action Open chat Message ”Can’t find what you’re looking for? I’m here to help!”
Best for: FAQ pages, help centersDocumentation Helper Assist users browsing documentation.
Setting Value Trigger Time on page: 60 seconds Page /docs/*Action Show bubble Message ”Need help understanding something? Ask me anything!”
Best for: Documentation sites, knowledge basesFeedback Templates Post-Purchase Feedback Collect feedback after a purchase.
Setting Value Trigger Page view Page /order-confirmation*Action Show form Form Feedback Form Message ”Thanks for your order! We’d love to hear about your experience.”
Best for: Order confirmation pagesNPS Survey Measure customer loyalty with Net Promoter Score.
Setting Value Trigger Custom event: returning_visitor Condition visitCount: 3Action Show form Form NPS Survey Form Message ”How likely are you to recommend us to a friend?”
Requires: Returning visitor tracking// Fire for returning visitors const visitCount = parseInt ( localStorage . getItem ( "visitCount" ) || "0" ) + 1 ; localStorage . setItem ( "visitCount" , visitCount . toString ()); if ( visitCount >= 3 ) { window . ansa . trigger ( "returning_visitor" , { visitCount }); }
Combining Templates Templates work best when combined strategically:
E-commerce Stack
Product Page Assistant — Help during browsingCart Abandonment — Recover leaving shoppersCheckout Assistance — Support during purchasePost-Purchase Feedback — Collect reviews
SaaS Stack
Welcome Message — Greet new visitorsPricing Page Assistance — Convert on pricingDemo Request — Capture leadsExit Intent — Last-chance engagement
Content Stack
Scroll Engagement — Engage readersBlog Newsletter — Capture emailsDocumentation Helper — Support usersNPS Survey — Measure satisfaction
Customizing Templates Adjust Timing Fine-tune when triggers fire:
Default Adjustment Why 5 seconds 10 seconds Let visitors orient first 30 seconds 15 seconds More aggressive conversion 60 seconds 90 seconds Less intrusive
Modify Messages Make messages match your brand voice:
Default: “Hi there! Welcome to our site.”Friendly: “Hey! 👋 Great to see you here!”Professional: “Welcome. How may I assist you today?”Direct: “Looking for something specific? I can help.”Change Page Patterns Adjust URL patterns for your site structure:
Template Default Your Site Products /products/*/shop/*Blog /blog/*/articles/*Pricing /pricing*/plans*Checkout /checkout*/cart/checkout*
Best Practices Start with 2-3 templates, measure results, then add more. Too many triggers can overwhelm visitors.
Do’s
Test on yourself first — Experience the visitor journeyUse trigger-once — Don’t repeat same triggerMatch the context — Right message for right pageTrack conversions — Measure what works
Don’ts
Don’t trigger immediately — Give visitors time to orientDon’t stack triggers — Avoid multiple overlapping triggersDon’t be pushy — Respect visitor experienceDon’t ignore data — Disable underperforming triggers
Creating Custom Templates If templates don’t fit your needs, create custom triggers:
Go to Triggers → New Trigger
Choose trigger type
Set conditions
Configure action
Test and enable
Then save your custom configuration as a template for future use across agents.
Next Steps 
